how does soona work?
Plan a shoot in minutes - not days
Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.
Join your shoot & approve selects in real-time
Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.
Order assets & get edits in 24 hours
Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.
Optimize & improve performance
Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.
frequently asked questions about soona
what is the turn-around time?
We aim to deliver edited content within 24 hours upon receiving your photo or video order. This timeframe can vary. For infographics, the expected delivery time is within 48 hours.
how will soona + Trend integrate?
the two platforms will become integrated over the next year. don’t worry - there’s more to come here!
How can I make sure AI-generated product descriptions are brand-consistent?
To ensure brand consistency when using AI-generated product descriptions, establish clear guidelines and standards for content creation. This can include guidelines for your brand’s tone of voice, style, and messaging—for example, you might have a casual, conversational tone as opposed to a formal, business tone. Additionally, it’s important to review and edit any content generated by AI to ensure it accurately reflects your values and messaging.
How can I ensure AI-generated product descriptions on Amazon remain brand-consistent?
To make sure your AI Amazon product description is brand-consistent, establish explicit guidelines and standards for content creation. These guidelines should encompass aspects such as brand voice and tone, style, and messaging. You should also review and edit AI-generated content to align it with brand values and messaging, ensuring a cohesive and authentic representation. It can be time-consuming but it’s worth it!
How can I make sure AI-generated product descriptions on Shopify remain brand-consistent?
To make sure AI-generated product descriptions on Shopify remain brand-consistent, establish clear guidelines and standards for content creation. These guidelines should cover elements like brand voice and tone, style, messaging, and target audience. You might also include a few examples of on-brand and off-brand product descriptions for reference.
How long does it usually take to get up and running with soona?
Most of our customers book their first shoot within 4 weeks of their first call. Most shoots are scheduled within 3 to 5 business days of your products arriving in our facilities.
Does styling include props?
All stylists have access to 100+ different standard props available in our studios. Any props outside our prop list can be shipped to our studio. For any fresh ingredients and florals you need, you can book our grocery shopping service when you plan your shoot.
Does soona offer both product photography and video content?
Yes! In addition to product photography, soona offers short-form product videos and UGC designed for ecommerce, paid ads, and social media. You can add video services to any shoot.
I’m not sure what to book! can soona recommend a booking?
We offer 2 types of shoots: Packs and build your own bookings.
Select “build your own” to choose each detail of your shoot and pay a la carte.
Not sure what you'd like? Select a pack! These shoots are discounted and created with ecommerce and social media best practices in mind.
Still have questions? Email our team at hey@soona.co and we will create a customized booking for you based on your goals.
How long is my package valid for?
Enterprise packages and preferred credits are valid for 1 year from the date of purchase unless otherwise specified in a contract.
What is product photography?
Product photography is the process of capturing high-quality images of products to showcase them for marketing, ecommerce, or advertising. Great product photos help customers understand, trust, and buy your products online.
contact info
We offer email and text support.
Email: hey@soona.co. We respond to all emails within 24 business hours.
Text or call: Reach out to us at 512-270-3331. We do our best to respond to all texts within 1 hour. Monday-Friday 8am-4pm MST.
do I get to choose my date and time for my shoot?
After you complete your booking, you will fill out your general availability. Once we receive your products in studio, our scheduling team will pick a date and time that works best for your availability and to give you the best experience possible based on your shoot goals. You will receive an automated email with your shoot date and time.
Have a conflict with the time ou received? Please let us know asap and we will do our best to get you rescheduled for a time that works better. In the event that you need to reschedule, we require 2 business days notice.
Why is professional product photography important for ecommerce?
Professional product photography increases conversions by showing products clearly, accurately, and attractively. High-quality images build trust with customers and are essential for selling on platforms like Amazon, Shopify, and Walmart.
What types of product photography are best for online stores?
The most common types are white background images, lifestyle photography (showing the product in use), and detail shots that highlight product features. A mix of these styles can help customers better understand your product.
where are my photos?
Your photos live in your gallery! Scroll down on your account until you see the “gallery tab”.
I am outside of the US - do I still get a free shipping label?
The free shipping label is only available for shipments within the United States.
I’m not shipping a product because it’s already at your studio - how do I proceed?
Visit the details tab of your booking and scroll down to “ship your products” + “shipping options”. Then select “use stored products” and add the products you’d like us to capture on that booking. This will notify us that your products are already in studio. Once all packages have been added, select "I'm done shipping".
I shipped my product! where do I add tracking?
Visit the details tab of your booking and scroll down to “ship your products”. Select "shipping options" + "add a tracking number". This lets us know your product is on the way. Once all packages have been added, select "I'm done shipping".
will we have a call to plan before the shoot?
All shoots start with a kickoff call with your creative crew. You will be able to go over the creative details, shot list and the goals for your shoot at this time. If you would like to have a designated point of contact prior to your shoot scheduled time, you can add the Producer pro service to your booking. Learn more about this additonal service here.
what's the difference between headshots for all and a regular headshot booking?
Headshots for all shoots are free and last 15 minutes. If you want to have multiple wardrobe options or pick your own backdrop color, book a regular headshot booking with us to customize your shoot.
rescheduling + cancellations + refunds
Rescheduling: You may reschedule your shoot one time by emailing hey@soona.co no later than 2 business days before your booking. We’ll do our best to accommodate a better time.
Cancelations: Your booking is good for a full year from the date of purchase. Your booking deposit is non-refundable. If you'd like to cancel your booking: you will forfeit your deposit. Please reach out to hey@soona.co to cancel your booking. You can review our full terms here.
Refunds: soona does not provide refunds. If you are not thrilled with your content, we will make it right! Please reach out at hey@soona.co and we’ll work together to create content you love.
can I pick a different background color?
You have two color options! Gray or baby blue. You can view all of our backdrops here. If you want a color other than gray or baby blue, book a regular headshot booking.
can I bring a friend or team or pet for a group shot?
Headshots for all is about YOU! If you'd like to bring a friend or pet, create a regular headshot booking and we’ll have fun with everyone.
how many headshots can I get?
You will receive one free headshot! You can buy additional photos for $39 each.
I booked the soona iStock Product Pack - now what?
We’re excited to partner with you for some fresh, new content! Just ship your product to the soona address provided in the details tab of your booking. You can create a shipping label directly through our platform, ship with your preferred carrier or ship directly from your website. Please make sure to include the REF number! Once your product arrives in the studio, we’ll get to work! You can expect your 3 iStock Product Pack images to be completed within 10 business days of the product’s arrival in our Denver studio.
How do I know your photographers, models and stylists are the best of the best?
Our crew is made up of proven professionals with collective experience across thousands of brands and dozens of industries. We know our stuff when it comes to ecommerce channels and what sells where, and that expertise is baked into all our training, outputs, and tech.
We only hire photographers from the top 1.5% of all applicants and have built up a team of specialized stylists in apparel, pet, food, hair, makeup, set design, and more to serve a wide range of brands and production needs.
How long does it usually take to get up and running with soona?
Most of our customers book their first shoot within 4 weeks of their first call. Most shoots are scheduled within 3 to 5 business days of your products arriving in our facilities.
How does soona integrate with our internal teams and processes?
Not only does soona integrate with Shopify, Amazon, and Canva right out of the box to connect with your ecommerce content workflows, enterprise customers get dedicated account management to assist you at every step from your 1st shoot to your 400th and beyond.
Are virtual productions even good? I like being on set.
You always have the option to attend in person on the day of your shoot or join remotely from inside the platform via our revolutionary virtual photoshoot. Either way, soona shoots are interactive, collaborative experiences where you'll be able to chat with the crew and give real-time feedback during the shoot. Just one of many reasons enterprise brands love our live studio shoots? They can keep their shoot going in the background and invite as many people as they want, without increasing their costs. So invite your agency partners. Your retail team. Your intern too. There is no limit to the number of seats who can attend a soona live studio shoot.
How do I know soona will “get” our brand?
Enterprise customers get dedicated account management that includes creative onboarding, customized platform setup, and pre-production with our crew to help us learn your brand and your needs. We make your brand standards visible and easy to share across your soona account and content, so they’re not just stuck in a slide deck or, worse, in someone’s head.
Once you integrate your Shopify and Amazon stores, your soona account will also feed in your product listings for a visual mood board of all your approved brand imagery. This serves as an essential onboarding resource, and helps us get more familiar with your brand as you develop more content in soona.
Fast, cost-effective, and on-brand? What’s the catch?
soona works thanks to a combination of logistics wizardry and purpose-built technology led by award-winning creatives and ecommerce industry veterans. Our unique approach puts economies of scale to work to create savings at higher outputs where the traditional agency model would struggle to keep up.
Put simply, we’ve used software to replace the tasks that used to take dozens of emails, spreadsheets and phone calls to sort out. That helps us get to set faster and deliver more content to you in less time—all while building meaningful career progression for the top 1.5% of creatives in our markets.
What does free premium photo & video editing include?
For our standard membership & enterprise packages: free premium photo editing & video add-ons are included! You may select each premium add-on on your photos or videos during checkout. Any additional variants or revisions after your initial order are $9+ each.
With the studio pass & basic membership: each $39 photo includes one complimentary touch-up after purchase. If your photos or videos need more custom editing: premium add-ons are $9+ each.
What’s the minimum commitment for a membership?
You can proceed with monthly membership or pay annually to unlock savings with payment upfront. We have found the creative platform adds the most value to our clients on an ongoing basis. We offer flexible monthly payments within our enterprise plans.
What is included in the $149 studio fee?
The $149 studio fee unlocks access to the virtual shoot platform, network of studios, props, backdrops & lifestyle sets. This fee is paid at the downpayment of each booking created.
For $7 more, the Basic plan includes free studio fees for a year and use of the AI Studio tool. This is our recommendation to get the most value out of soona!
FAQs
you've got questions.
we've got the answers.
not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!
