how does soona work?





Plan a shoot in minutes - not days
Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.

Join your shoot & approve selects in real-time
Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.

Order assets & get edits in 24 hours
Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.

Optimize & improve performance
Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.
frequently asked questions about soona
how do I get started with Trend?
- visit trend.io
- create a project
- review & approve content creator applications
- collaborate with creators with in-platform messaging and plan content delivery dates
- approve and download content to use where you need it with complete licensing rights
what do I need to do?
after you book and ship your products: you'll receive an email with your 30-minute shoot date and time. we ask that you attend your virtual shoot from your dashboard so you can give real-time feedback.
why did soona create these?
soona created trend sets to simplify the process of content creation for businesses. by providing ready-made setups– businesses can save time and resources while still producing high-quality content.
Which AI tool is recommended for creating compelling product descriptions?
There are several AI tools available for creating product descriptions, each with its own strengths and weaknesses. We recommend using soona’s easy and free product description generator.
How do I format text in Amazon description?
Format text in your Amazon description with bullet points, short sentences, and styling options like bold, italic, and underline. Use styling to highlight key selling points and important information.
Which AI tool is recommended for creating compelling product descriptions on Shopify?
Many AI tools are available for creating compelling product descriptions on Shopify, each with its own set of strengths and weaknesses. Our recommendation is soona’s user-friendly and free Shopify product description generator.
What is ad design?
Ad design is the process of creating and arranging the visual elements of an advertisement. This involves layout, typography, color schemes, and imagery to ensure the ad is visually appealing and effectively communicates the intended message to the audience.
What is included in the $149 Studio Pass?
- The Studio Pass covers access to soona’s platform to plan your shoot, manage your content, access your live shoot. It also includes free access to all of soona’s backdrops, lifestyle spaces, props & creative talent.
- It also accommodates small product assembly, simple steaming of products and return handling
How do I know soona will “get” our brand?
Enterprise customers get dedicated account management that includes creative onboarding, customized platform setup, and pre-production with our crew to help us learn your brand and your needs. We make your brand standards visible and easy to share across your soona account and content, so they’re not just stuck in a slide deck or, worse, in someone’s head.
Once you integrate your Shopify and Amazon stores, your soona account will also feed in your product listings for a visual mood board of all your approved brand imagery. This serves as an essential onboarding resource, and helps us get more familiar with your brand as you develop more content in soona.
Are there any products not eligible for this pack?
Oversized products (such as mattresses, ice baths or kayaks) or items that require additional costs or services are not eligible for packs and may require a custom photoshoot. If you’re unsure if your product qualifies, please contact us at hey@soona.co.
How do I book available models for the specific shoot I have planned?
We have 700+ models in our network across a wide variety of ages, skin tones, and genders with profiles that include specific details, like measurements, piercings, location, and availability.
During model selection, when you book a shoot, we automatically filter for models available in the same city and day as your shoot. If you need a specific type of model, you can start your search from the model directory to browse all our models.
Can soona help with custom creative direction for my brand?
Absolutely. Our team acts like an extension of your brand team — providing creative guidance, styling, and shot planning to make sure your images align with your brand’s look and feel.
how does shipping work?
soona provides your first USPS label free! Click on the details tab of your booking and scroll down to the “ship your product” section. Click options + “create shipping label”.

What about return shipping?
During booking, you’ll share your preference for what to do with your product post-shoot.
Store: soona’s fast pass program stores your product and props in studio until your next shoot. $49 per month.
Return: We’ll send it right back for the cost of the label.
Discard: We’ll safely discard your product in a way that protects your brand.
do hand models arrive with manicures?
The hand model service includes clean and unpolished nails that are cared for by the model themselves at home. Your model's hands will be moisturized and cuticles trimmed. Nails will be free of dirt and no longer than 1 cm in length above the fingertip.
If you want a custom polished look - use our custom manicure service for $99 per model.
where do I ship?
after you book: your shipping address and unique reference # can be found on your booking details page. for more shipping questions see our full FAQs here.
what is the cost?
Trend is free to use! pay per creator you hire. credits start at $100.
How does a product description generator improve SEO rankings?
A product description generator can improve SEO rankings by creating unique content for each product, including relevant keywords. Search engines favor websites with high-quality, original content, and a product description generator can help make sure your website has unique product descriptions and keywords that drive organic traffic and conversion rates.
Can you use AI to write product descriptions for Amazon?
Yes, you can use an AI powered tool to generate content and write AI Amazon product descriptions. Each AI writing tool has its own unique strengths and weaknesses. We recommend soona’s user-friendly and free Amazon product description generator.
How does a Shopify product description generator improve SEO rankings?
A Shopify product description generator improves SEO rankings by efficiently crafting unique and high-quality content tailored to each product. It enhances listings with informative descriptions, ensuring products stand out and align with Shopify’s preference for original and valuable content. It also strategically incorporates relevant keywords and phrases to optimize your product’s visibility and rankings within the Shopify ecosystem.
Can we request a revision after receiving the content/edits? Will it incur an additional charge?
soona offers re-edits for all your edited content. You can submit a re-edit request by selecting the photo you’d like us to re-edit, click the “request re-edit” button and then write in the text box what you would like us to re-edit. The additional charge depends on the revisions you wish to create. Here’s more information about our premium photo edits.
What are soona ad content creative services?
soona’s professional ad content creative services offer a comprehensive suite of solutions to help businesses create high-quality, engaging advertisements. These services include professional photography, videography, styling, and editing, tailored to produce compelling ad content for various platforms including social media, websites, email, and more.
How do I know your photographers, models and stylists are the best of the best?
Our crew is made up of proven professionals with collective experience across thousands of brands and dozens of industries. We know our stuff when it comes to ecommerce channels and what sells where, and that expertise is baked into all our training, outputs, and tech.
We only hire photographers from the top 1.5% of all applicants and have built up a team of specialized stylists in apparel, pet, food, hair, makeup, set design, and more to serve a wide range of brands and production needs.
When will my photos be ready?
We will aim to have your photos completed within 10 business days of the product’s arrival in our Denver studio. Once complete, you will receive an email that your photos are ready to download and use at iStock Gen AI!
Do all models and pro services come with royalty-free usage?
Always and forever. We’ve pre-negotiated standardized rates across our entire pro network so you never have to worry about the legal mumbo jumbo when you’re planning you’re shoot.
Where can I get fast, high-quality ecommerce product photography?
soona offers fast, affordable ecommerce product photography with turnaround times as quick as 24 hours. You can ship your products to one of our studios, direct the shoot virtually, and get professional images ready for Shopify, Amazon, and beyond.
can a stylist source special props or groceries for my shoot?
soona offers FREE props in-studio for your shoots that you can view here. Not seeing the props you want? Ship us your own!
If you're looking for fresh food, beverages or ingredients for your shoot, our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.
what does fashion styling include?
Our fashion stylists can:
- Steam your items*
- Pin + fit apparel on models
- Create garment + accessory flatlays
If you're looking to include a mannequin in your shoot you can book our ghost mannequin service starting at $249 for seamless floating shots of your apparel.
There may be additional costs incurred if your product or shoot requires significant additional prepwork
what does fresh ingredient styling include?
Our fresh ingredient stylists can cut and assemble fresh or pre-cooked food + ingredients that you ship to our studio or are purchased through our grocery shopping service. Our kitchens are prop kitchens - therefore stylists are unable to cook or bake in-studio. If you want cooked or baked meals please use a food delivery service to deliver the meals to our studio the day of your shoot.
can I talk with my stylist before a shoot?
You can communicate live with stylists during shoot kick-off calls at the start of a shoot and using the chat feature during the shoot. Please provide clear shot lists and shoot goals before your shoot so our stylists can review and execute on your expectations.
If you're looking to talk to a soona team member before a shoot for production and shot list support you can use our producer service starting at $999.
are stylists creative directors?
Stylists help elevate and evolve an existing brand and shoot concept - they will efficiently recreate the shot list and shoot goals you provide. Our stylists follow your creative direction to setup scenes and capture your vision. Stylists do not define your brand's creative vision or manage your creative project. You must provide a shot list and shoot goals before your shoot for our stylists to review and follow.
For further assistance building a shot list and help with creative direction, you can use our Producer pro-service. Read more here.
what's the price of a stylist?
A stylist is $149 per hour.
Hot tip! To get 10% off all pro-services, sign up for our Standard membership.
how much experience do your models have?
We pride ourselves on bringing everyday people local to our studios into our model directory. This allows us to celebrate diversity, accessibility and inclusivity. We offer a wide range of relatable models who have different levels of experience in production. All soona models undergo a test shoot and all operate under the same soona standards and expectations.
what if I don't need a model for the entire shoot?
we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos. for example: if you need 16 photos with no model and 12 photos with a hand model - we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range. if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!
do I need to join my shoot if I book a model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
what's the process of booking and scheduling a model?
1. create a booking on book.soona.co
2. select the number of images you are looking to purchase
3. select your models and any upgrades
4. pay the model booking fee and book your shoot
5. select your top model preferences + model details in your created booking's pro services tab
6. sit back and relax as we book your most preferred available model
7. join your shoot + watch the magic happen!
FAQs
you've got questions.
we've got the answers.
not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!
