how does soona work?





Plan a shoot in minutes - not days
Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.

Join your shoot & approve selects in real-time
Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.

Order assets & get edits in 24 hours
Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.

Optimize & improve performance
Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.
frequently asked questions about soona
what is the turn-around time?
We aim to deliver edited content within 24 hours upon receiving your photo or video order. This timeframe can vary. For infographics, the expected delivery time is within 48 hours.
how will soona + Trend integrate?
the two platforms will become integrated over the next year. don’t worry - there’s more to come here!
How can I make sure AI-generated product descriptions are brand-consistent?
To ensure brand consistency when using AI-generated product descriptions, establish clear guidelines and standards for content creation. This can include guidelines for your brand’s tone of voice, style, and messaging—for example, you might have a casual, conversational tone as opposed to a formal, business tone. Additionally, it’s important to review and edit any content generated by AI to ensure it accurately reflects your values and messaging.
How can I ensure AI-generated product descriptions on Amazon remain brand-consistent?
To make sure your AI Amazon product description is brand-consistent, establish explicit guidelines and standards for content creation. These guidelines should encompass aspects such as brand voice and tone, style, and messaging. You should also review and edit AI-generated content to align it with brand values and messaging, ensuring a cohesive and authentic representation. It can be time-consuming but it’s worth it!
How can I make sure AI-generated product descriptions on Shopify remain brand-consistent?
To make sure AI-generated product descriptions on Shopify remain brand-consistent, establish clear guidelines and standards for content creation. These guidelines should cover elements like brand voice and tone, style, messaging, and target audience. You might also include a few examples of on-brand and off-brand product descriptions for reference.
How long does it usually take to get up and running with soona?
Most of our customers book their first shoot within 4 weeks of their first call. Most shoots are scheduled within 3 to 5 business days of your products arriving in our facilities.
Does styling include props?
All stylists have access to 100+ different standard props available in our studios. Any props outside our prop list can be shipped to our studio. For any fresh ingredients and florals you need, you can book our grocery shopping service when you plan your shoot.
Does soona offer both product photography and video content?
Yes! In addition to product photography, soona offers short-form product videos and UGC designed for ecommerce, paid ads, and social media. You can add video services to any shoot.
I’m not sure what to book! can soona recommend a booking?
We offer 2 types of shoots: Packs and build your own bookings.
Select “build your own” to choose each detail of your shoot and pay a la carte.
Not sure what you'd like? Select a pack! These shoots are discounted and created with ecommerce and social media best practices in mind.
Still have questions? Email our team at hey@soona.co and we will create a customized booking for you based on your goals.
How long is my package valid for?
Enterprise packages and preferred credits are valid for 1 year from the date of purchase unless otherwise specified in a contract.
What is product photography?
Product photography is the process of capturing high-quality images of products to showcase them for marketing, ecommerce, or advertising. Great product photos help customers understand, trust, and buy your products online.
contact info
We offer email and text support.
Email: hey@soona.co. We respond to all emails within 24 business hours.
Text or call: Reach out to us at 512-270-3331. We do our best to respond to all texts within 1 hour. Monday-Friday 8am-4pm MST.
do I get to choose my date and time for my shoot?
After you complete your booking, you will fill out your general availability. Once we receive your products in studio, our scheduling team will pick a date and time that works best for your availability and to give you the best experience possible based on your shoot goals. You will receive an automated email with your shoot date and time.
Have a conflict with the time ou received? Please let us know asap and we will do our best to get you rescheduled for a time that works better. In the event that you need to reschedule, we require 2 business days notice.
Why is professional product photography important for ecommerce?
Professional product photography increases conversions by showing products clearly, accurately, and attractively. High-quality images build trust with customers and are essential for selling on platforms like Amazon, Shopify, and Walmart.
What types of product photography are best for online stores?
The most common types are white background images, lifestyle photography (showing the product in use), and detail shots that highlight product features. A mix of these styles can help customers better understand your product.
where are my photos?
Your photos live in your gallery! Scroll down on your account until you see the “gallery tab”.
I am outside of the US - do I still get a free shipping label?
The free shipping label is only available for shipments within the United States.
I’m not shipping a product because it’s already at your studio - how do I proceed?
Visit the details tab of your booking and scroll down to “ship your products” + “shipping options”. Then select “use stored products” and add the products you’d like us to capture on that booking. This will notify us that your products are already in studio. Once all packages have been added, select "I'm done shipping".
I shipped my product! where do I add tracking?
Visit the details tab of your booking and scroll down to “ship your products”. Select "shipping options" + "add a tracking number". This lets us know your product is on the way. Once all packages have been added, select "I'm done shipping".
will we have a call to plan before the shoot?
All shoots start with a kickoff call with your creative crew. You will be able to go over the creative details, shot list and the goals for your shoot at this time. If you would like to have a designated point of contact prior to your shoot scheduled time, you can add the Producer pro service to your booking. Learn more about this additonal service here.
what's the difference between headshots for all and a regular headshot booking?
Headshots for all shoots are free and last 15 minutes. If you want to have multiple wardrobe options or pick your own backdrop color, book a regular headshot booking with us to customize your shoot.
rescheduling + cancellations + refunds
Rescheduling: You may reschedule your shoot one time by emailing hey@soona.co no later than 2 business days before your booking. We’ll do our best to accommodate a better time.
Cancelations: Your booking is good for a full year from the date of purchase. Your booking deposit is non-refundable. If you'd like to cancel your booking: you will forfeit your deposit. Please reach out to hey@soona.co to cancel your booking. You can review our full terms here.
Refunds: soona does not provide refunds. If you are not thrilled with your content, we will make it right! Please reach out at hey@soona.co and we’ll work together to create content you love.
can I pick a different background color?
You have two color options! Gray or baby blue. You can view all of our backdrops here. If you want a color other than gray or baby blue, book a regular headshot booking.
can I bring a friend or team or pet for a group shot?
Headshots for all is about YOU! If you'd like to bring a friend or pet, create a regular headshot booking and we’ll have fun with everyone.
how many headshots can I get?
You will receive one free headshot! You can buy additional photos for $39 each.
how do I check out after my shoot to get a final edited video?
Select the bag icon in the top right corner of the video clips you'd like in your final edit. Add the $99 pro edit add-on to one of the clips in your bag. You may select other add-ons like music, text or graphics. Leave detailed notes about the order you'd like the clips in. Enter your payment info and checkout. We'll edit and deliver your final video asap.
what is a clip and what’s included?
Video clips are the starting and stopping of a recording up to 2 minutes long at one camera angle. Anything longer than 2 minutes will be split into multiple clips. Video clips are purchased a la carte for $93 each. We offer a $99 pro edit to combine multiple clips together into one edited video. The content we capture within a clip depends on your booking selection.
how can I book a stop motion video?
We have 1 stop motion pack that is available to book here. We have 3 other off menu custom stop motion options that you can view on our stop motion page.
Email us at hey@soona.co to let us know which one you'd like to book and we'll take care of the rest!
which video options can you book without a model?
We have a few video options that are possible without a model:
360 Spin: Your product under the bright lights on a 360-degree carousel
Stop motion: Animated photos of your product For any other video type: a hand or full body model is necessary to interact with your product.
Once you book your video with a model, you'll be prompted to select your top 3-5 model choices from soona's model collective.
what type of video performs best in ecommerce?
Our video menu is based on the top-performing videos on ecommerce platforms. Explore this page to determine what is best for your product and audience.
Check out our most popular video: the how-to demo. This video is perfect for your product listing and social channels! Another ecommerce favorite is our 360-spin video.
how do I book this?
step 1 – choose your graphic from the gallery here
step 2 – after purchasing the Amazon infographic pack you’ll receive a link to our form that will collect the information we need to build this graphic including brand colors. fonts. logo. and copy.
step 3 – our team will take photos that are tailored to your product and the graphic you have chose. We will carefully select the best images from your gallery that fit the chosen graphic. You can then proceed to checkout with 10 images.
turnaround time: once we receive the copy & information to create your custom graphic it will be delivered within 48 hours after checkout.
how do I upload to Amazon?
how to upload + make interactive on amazon:
step 1: receive the zip file from the soona crew
step 2: the images will be compiled in a viewable order
step 3: upload into your Amazon seller portal
where do I ship?
after you book: your shipping address and unique reference # can be found on your booking details page. for more shipping questions see our full FAQs here.
what do I need to do?
after you book and ship your products: you'll receive an email with your 30-minute shoot date and time. we ask that you attend your virtual shoot from your dashboard so you can give real-time feedback.
what is the try soona pack?
this pack is the perfect way for new clients to try soona for FREE! this 30-minute shoot includes soona shooting your products against a white backdrop.
after you book and ship your products: we'll schedule your shoot (on average shoots are scheduled within 5-10 business days after products have arrive). your photographer will fill a virtual gallery with ecomm photos of your products. order the 5 you want for free. get edited photos in 24 hours! all other images in your gallery are available to shop for $39 + editing.
looking for a custom shoot where you can pick more backdrops and props? book here!
FAQs
you've got questions.
we've got the answers.
not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!
