our #1 most asked question:

how does soona work?

Plan a shoot in minutes - not days

Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.

(non-members pay the Studio pass for $149 per booking)

Join your shoot & approve selects in real-time

Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.

Order assets & get edits in 24 hours

Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.

Optimize & improve performance

Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.

frequently asked questions about soona

still have questions?

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what's included

this pre-built photo shoot includes 6 photos that encapsulate all the angles of your product and 1 360 spin video clip to show off the details. perfect for starting or building a gallery of all your ecomm imagery needs.

packs — product on white

what is non-furniture assembly?

non-furniture assembly is the service we require when your non-furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.

non-furniture assembly

who steams my items?

Our in-studio crew will steam and prepare your items for your shoot.

steaming

can I have the hair + makeup artist style on camera?

If you would like to have the hair + makeup artist style a person on camera - please email hey@soona.co. Our team will assist in your booking process and source an artist that is comfortable being on camera to perform the tasks.

Note: an additional full body model fee will be required on top of the hair + makeup fee.

hair + makeup

when do you steam my items?

Our crew will ensure your items are steamed before your shoot begins. They will also continue to steam your items during the shoot as needed.

steaming

how do I know I need a stylist?

stylists are essential for shoots with complex shot lists and stylized inspiration images. the photographer focuses on capturing high-quality images. the stylist artfully sets up scenes and adjusts your product and props to achieve your vision.

soona requires styling for the following shoot types:

  • 5+ items styled in a single shot
  • swatches to highlight texture or color
  • food or ingredients styled with your product
  • Pinned and adjusted clothing/accessories and apparel flat lays
  • bedroom scenes + other decorated lifestyle setups
  • to recreate the style of a shot you saw somewhere else

still not sure? email us at hey@soona.co with your vision or inspiration images and we’ll make a recommendation. after you book and we review your goals: we may require styling if we believe it’s essential to reaching your content goals.

styling 2

can I use ghost mannequins for a video?

Ghost mannequins are a photo-based technique and are not available with our current video offering. However, we can stitch together several photos into a GIF or stop motion for a video-like effect.

ghost mannequin

is there a maximum amount of time you spend assembling + disassembling?

there is no maximum hours for this service. since we charge per hour, we can accommodate any amount of assembly needs for your shoot.

furniture assembly

what are the mannequin measurements?

ghost mannequin

who shops for my groceries?

soona stylist shoppers will hand-select your items and drop them off at our studio before your shoot.

grocery shopping

what's included?

stay seasonally relevant and make your socials pop with this sweet Valentine’s Day pack. it includes 3 photos. a GIF. a hand model. and festive props!

packs — Valentine's Day pack

is styling included with furniture assembly?

an additional styling service is required to have your product styled in a lifestyle scene or with props during your shoot.

furniture assembly

can a stylist source special props or groceries for my shoot?

soona offers FREE props in-studio for your shoots that you can view here. Not seeing the props you want? Ship us your own!

If you're looking for fresh food, beverages or ingredients for your shoot, our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.

styling 2

what is furniture assembly?

furniture assembly is the service we require when your furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.

furniture assembly

can press on nails get wet?

Press on manicures can withstand small amounts of water, oil, creams or other wet products before the adhesive starts to loosen. If your shoot will require the nails to have excessive exposure to water, creams, or oils, we recommend booking a custom manicure.

press on manicure

what is a soona stylist?

a soona stylist brings your vision to life by serving as an extra pair of skilled hands and creative eyes during your shoot. they efficiently execute your shot list as quickly as possible resulting in eye-grabbing imagery that truly allows your product to shine and meets your brand goals.

styling 2

what items can you steam?

We can steam mid to large size wrinkle prone items. We commonly steam:

  • Apparel
  • Bed sheets
  • Duvets
  • Pillow cases
  • Curtains
  • Table cloths
  • Fabric swatches
steaming

what if an item is out of stock or out of season?

When an item is not available, our stylist will text you to offer a substitution or skip the item. You must opt-in to texting to receive stylists’ texts. You can check item availability at major grocery stores we frequently shop at: Whole Foods, Sprouts Farmers Market, Natural Grocers, Kroger, Safeway, Trader Joes, Target Grocery, H-E-B.

grocery shopping

is hair + makeup included with a full body model?

soona models arrive with natural hair + little to no makeup. All hair + makeup is done by the models at home before they arrive.

If you wish to have the model’s hair or makeup styled professionally - you must book the hair + makeup service in addition to the full body model.

hair + makeup

how do I share assembly instructions?

Please share your product assembly instructions via email to hey@soona.co or ship them with your product and include an estimated amount of time to assemble AND disassemble in your email or instructions.

non-furniture assembly

are there other pets besides cats and dogs available?

On occasion we have other pet types beyond cats and dogs available. The other pet types available can vary. We recommend using filters during model selection to find our “other” pet types.

pet models

are there plus size ghost mannequins available?

plus size mannequins are available at select studios. please send us a note at hey@soona.co for more info.

ghost mannequin

what non-furniture products do you assemble?

non-furniture products are smaller products that may require materials such as:

  • tape
  • glue
  • scissors
  • paint & brushes 
  • needles & thread
  • staples
  • push pins
  • hooks
  • wires
  • command strips
  • nails & hammer 
  • yarns & strings 
  • dyes & fabric coloring 

non-furniture includes

  • hanging pieces & wall decor (picture frames + wall art)
  • tech devices
  • arts and crafts
  • inflatable products (paddle boards)
  • tents
  • toys

non-furniture assembly

what type of video performs best in ecommerce?

Our video menu is based on the top-performing videos on ecommerce platforms. Explore this page to determine what is best for your product and audience.

Check out our most popular video: the how-to demo. This video is perfect for your product listing and social channels! Another ecommerce favorite is our 360-spin video.

video

how can I book a stop motion video?

We have 1 stop motion pack that is available to book here. We have 3 other off menu custom stop motion options that you can view on our stop motion page.

Email us at hey@soona.co to let us know which one you'd like to book and we'll take care of the rest!

video
building your shoot
during your shoot
after your shoot
pricing
Memberships
Enterprise
packs
models & more
headshots for all
terms & licensing
about us

What types of product photography are best for online stores?

The most common types are white background images, lifestyle photography (showing the product in use), and detail shots that highlight product features. A mix of these styles can help customers better understand your product.

Why is professional product photography important for ecommerce?

Professional product photography increases conversions by showing products clearly, accurately, and attractively. High-quality images build trust with customers and are essential for selling on platforms like Amazon, Shopify, and Walmart.

What is product photography?

Product photography is the process of capturing high-quality images of products to showcase them for marketing, ecommerce, or advertising. Great product photos help customers understand, trust, and buy your products online.

Does soona offer both product photography and video content?

Yes! In addition to product photography, soona offers short-form product videos and UGC designed for ecommerce, paid ads, and social media. You can add video services to any shoot.

Can soona create product images that meet Amazon and Shopify requirements?

Yes! Our team specializes in Amazon-compliant product images (white background, sizing standards) and Shopify-ready content. We ensure your photos are optimized for platform guidelines — so you can launch faster without reshoots.

What makes soona different from other product photography studios?

Unlike traditional studios, soona lets you create product photography completely online. You ship us your products, direct the shoot live from your computer, and pay only for the images you love. We combine creativity, convenience, and ecommerce expertise to deliver content that sells.

Where can I get fast, high-quality ecommerce product photography?

soona offers fast, affordable ecommerce product photography with turnaround times as quick as 24 hours. You can ship your products to one of our studios, direct the shoot virtually, and get professional images ready for Shopify, Amazon, and beyond.

Can soona help with custom creative direction for my brand?

Absolutely. Our team acts like an extension of your brand team — providing creative guidance, styling, and shot planning to make sure your images align with your brand’s look and feel.

What types of product photography does soona offer?

We offer ecommerce product photography, lifestyle photography, Amazon and Shopify product images, as well as custom shoots to fit your brand's needs. Whether you need crisp white background shots or creative styled scenes, we’ve got you covered.

How long is my package valid for?

Enterprise packages and preferred credits are valid for 1 year from the date of purchase unless otherwise specified in a contract.

FAQs

you've got questions.
we've got the answers.

not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!

a woman on the phone