How To Create Amazing Flat Lay Photos For Your Site
Product photography is an essential part of marketing any product, and flat lay photography is one of the trendiest and most popular styles in recent times.
But how do you get those stunning pictures that leave people in awe? Creating stunning flat lay photos is actually a lot easier than you might think. All you need are a few simple tricks, a healthy dose of optimism, a splash of creativity, and a sprinkle of patience. With these ingredients, you'll be well on your way to conjuring up magical images that will elevate your website to a whole new level.
In this blog post, we'll guide you through the process of creating amazing flat lay photos that will make your website stand above the rest and convert browsers into buyers!
Choose Your Background
The number one tip to remember while taking product flat lays is that you want the right backdrops. The first thing you need to do is decide on the background for your flat lay. You want something that complements your product without distracting from it. Plain white is very popular and often extremely effective, but don't be afraid to experiment with different colors that compliment your brand. Want to break the rules? Go for bold and vibrant backdrops like checkered patterns or funky tiles.
Arrange Your Props
Once you've nailed down the perfect background, it's time to let your creativity shine with props! Props play a vital role in telling a captivating story and providing context to your product. So, how do you choose the right props? Well, it's all about finding ones that effortlessly enhance your product and match the overall theme. If you're showcasing a skincare item, for instance, consider including transparent acrylics that add a splash of color or grab some mirrors to capture unique reflections and perspectives.
Lighting is Key
Lighting plays a crucial role in photography, including flat lays. To capture stunning shots, it's important to have good lighting, preferably natural light. Shooting on a sunlit day outdoors or using a strobe light in a studio can create dramatic shadows commonly seen in flat lays. For a softer and more even lighting, opt for a bright room with ample windows or use a light box. To minimize distracting shadows in your flat lay photo make sure that your flat lay is evenly lit by using a combination of natural or artificial light and a reflector or white foam core. If you're unable to find a suitable location, consider investing in lighting equipment to enhance the quality of your pictures.
Use a 90 Degree Angle
Flat lay photography is a fantastic method to capture top-down views of products. It provides customers with a visual representation of the scene from a bird's eye perspective. Experiment with various layouts to achieve a distinctive and imaginative appearance. To achieve a flat lay photography effect, position your camera directly above the objects at a 90-degree angle. This style of photography, capturing meticulously arranged objects from above, known as a bird's eye view, has gained tremendous popularity in recent times.
Editing is Essential
After taking your shot, you need to tweak it to get that perfect look. There are several photo editors available online. Some popular ones are Adobe Photoshop, Canva, and VSCO. You don’t need to be a professional to edit your pictures, but you need to ensure it's not over-edited, making it look too bright (overexposed) or artificial. Keep it simple, natural, and clean to ensure the essence of the product remains intact.
Product photography has a unique way to tell powerful stories. By using creative and imaginative flat lays, you have the opportunity to share your brand’s unique narrative and products in an eye-catching way. There are many ways to approach a flat lay product photo, so it pays to experiment and have fun with the process. Additionally, it can be beneficial to invest in props and backdrops that will help you capture beautiful product shots that emphasize our brand's story. Now that you know how to set up a flat lay photo shoot from a bird’s eye view, why not start creating? Happy snapping!
