3 Brands Who Nailed Their Holiday Content (And What You Can Learn From Them)
Want to stand out during Black Friday/Cyber Monday? Learn from the brands that actually did.
Here are three soona clients who not only planned ahead—they made Q4 the most profitable quarter by using smart, repeatable content strategies.
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1. Medterra – Triple Your Content Output, Cut Costs in Half
What They Did: Medterra worked with soona to produce 30+ photoshoots throughout 2023, focusing on clean product shots with subtle holiday elements. Their streamlined process cut content costs by 50% while tripling their creative output.
What You Can Learn: Batch your content. You don’t have to break the bank or your schedule to create high-quality assets. Shoot in July and spread the creative across multiple holidays and channels.
Client takeaway: "We’re faster, more flexible, and more authentic in how we represent our brands"
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2. The Shipping Store – Save Money, Time, and Headaches
What They Did: Rather than spending days on location shoots, their team used soona’s virtual studio to create photos and videos in a fraction of the time. They saved $50k annually, freed up 40 hours per week of internal labor, and saw a 270% increase in Amazon page views.
What You Can Learn: Virtual shoots work. Avoid the logistics of travel, props, and planning. Remote shoots are cheaper and faster—ideal for smashing holiday deadlines.
Client takeaway: "Shoots took 2–3 days… it was expensive, time-consuming, and drained internal resources."
3. Crocs – Scale Up Without Scaling Spend
What They Did: Crocs expanded from 48 to 60 productions in a year with the same budget, thanks to Soona’s efficient workflow. They generated 6,000 holiday-themed assets—photos and videos—complete with festive props and diverse settings.
What You Can Learn: Efficiency scales. When you work with the right content partner, your existing budget can fuel more campaigns and more channels.
Client takeaway: "We had budget for 48 productions this year… soona helped us grow that number to 60 with the same budget."
What These Brands Have in Common
Strategy: They started in Q3 Why It Works: Avoided October rush and captured early attention
Strategy: They planned for reuse Why It Works: One shoot powered ads, social, email and PDPs
Strategy: They used soona's live-remote shoots Why It Works: Faster, cheaper, and flexible
Don’t reinvent the wheel, learn from the best. soona handled logistics and execution, while these brands focused on holiday performance.
Want results like this? Explore more case studies or Book your holiday shoot today
3 Brands Who Nailed Their Holiday Content (And What You Can Learn From Them)
Want to stand out during Black Friday/Cyber Monday? Learn from the brands that actually did.
Here are three soona clients who not only planned ahead—they made Q4 the most profitable quarter by using smart, repeatable content strategies.
1. Medterra – Triple Your Content Output, Cut Costs in Half
What They Did: Medterra worked with soona to produce 30+ photoshoots throughout 2023, focusing on clean product shots with subtle holiday elements. Their streamlined process cut content costs by 50% while tripling their creative output.
What You Can Learn: Batch your content. You don’t have to break the bank or your schedule to create high-quality assets. Shoot in July and spread the creative across multiple holidays and channels.
Client takeaway: "We’re faster, more flexible, and more authentic in how we represent our brands"
2. The Shipping Store – Save Money, Time, and Headaches
What They Did: Rather than spending days on location shoots, their team used soona’s virtual studio to create photos and videos in a fraction of the time. They saved $50k annually, freed up 40 hours per week of internal labor, and saw a 270% increase in Amazon page views.
What You Can Learn: Virtual shoots work. Avoid the logistics of travel, props, and planning. Remote shoots are cheaper and faster—ideal for smashing holiday deadlines.
Client takeaway: "Shoots took 2–3 days… it was expensive, time-consuming, and drained internal resources."
3. Crocs – Scale Up Without Scaling Spend
What They Did: Crocs expanded from 48 to 60 productions in a year with the same budget, thanks to Soona’s efficient workflow. They generated 6,000 holiday-themed assets—photos and videos—complete with festive props and diverse settings.
What You Can Learn: Efficiency scales. When you work with the right content partner, your existing budget can fuel more campaigns and more channels.
Client takeaway: "We had budget for 48 productions this year… soona helped us grow that number to 60 with the same budget."
What These Brands Have in Common
Strategy: They started in Q3 Why It Works: Avoided October rush and captured early attention
Strategy: They planned for reuse Why It Works: One shoot powered ads, social, email and PDPs
Strategy: They used soona's live-remote shoots Why It Works: Faster, cheaper, and flexible
Don’t reinvent the wheel, learn from the best. soona handled logistics and execution, while these brands focused on holiday performance.
Want results like this? Explore more case studies or Book your holiday shoot today
